Branding, Packaging Design

West Coast Essentials

West Coast Essentials is inspired by the natural beauty of the Pacific Northwest. Driving here is a big deal and many of us spend a lot of time in our cars, which has made car fresheners a necessity to many. 

Integrating natural elements from the west coast, PLAYHEADS developed the visual identity system for WCE aiming to bring a minimal, clean look of wild and fresh to consumers.