Branding, E-commerce

Space OF City

Space of City is a lifestyle digital community launched by PLAYHEADS targeting the Chinese-speaking audience based in Metro Vancouver. In addition to sharing high-quality, unique, fresh lifestyle information through original blog posts and V-logs, Space of City also teams up with local independent businesses to bring limited-time offers and special brand collaboration projects to customers. 

Catering to the demographics of younger readers who share a passion for healthy, fun, and creative life, we created nine cartoon characters to personify nine aspects of needs in our day to day life ranging from food, pets, childhood education to traffic, entertainment, and more. 

Inspired by the shape of a dialogue box, the logo aims to convey a feel of communication, community, and interaction.