2020
Phantom Creek Estates
Chinese Marketing Strategy & WeChat Official Account Management
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Chinese Marketing Strategy & WeChat Official Account Management
Located on the sunbathed Black Sage Bench in British Columbia’s Okanagan Valley, Phantom Creek Estates crafts exceptional wines from historic vineyards with the aim of setting the benchmark in Canadian viticulture and winemaking.
To help PCE tap into the Chinese-speaking communities in Canada, PLAYHEADS worked closely with the winery in the following aspects:
Create original WeChat posts (Mandarin) to fully convey brand philosophy, story, and products
Raise brand awareness and attract online traffic for PCE
Achieve an impressive amount of post views in just six months
Full-service digital agency integrating strategy, design, and technology into cross-cultural branding and marketing innovations
125-13988 Maycrest Way
Richmond, BC, Canada
V6V 3C3