2020

Phantom Creek Estates

Chinese Marketing Strategy & WeChat Official Account Management

Phantom Creek Estates

Located on the sunbathed Black Sage Bench in British Columbia’s Okanagan Valley, Phantom Creek Estates crafts exceptional wines from historic vineyards with the aim of setting the benchmark in Canadian viticulture and winemaking.

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Chinese Marketing

To help PCE tap into the Chinese-speaking communities in Canada, PLAYHEADS worked closely with the winery in the following aspects:

  • Develop tailored Chinese marketing strategy
  • Launch and manage WeChat Official Account
  • WeChat SEO
  • Publish original Mandarin posts
  • Design promotional materials
  • Translate marketing content from English to Mandarin

Results

1
Wechat Post

Create original WeChat posts (Mandarin) to fully convey brand philosophy, story, and products

1 %
User growth

Raise brand awareness and attract online traffic for PCE

1
Views

Achieve an impressive amount of post views in just six months

Cellars

Architecture

Vineyards

Harvest Grapes

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