Branding
·
2020

JIE DAO BAN

Jie Dao Ban is a take-out food court vendor specializing in making authentic Ma La Ban, a popular Chinese street food originated in the 1990s, which is made with mixed food items and savory spicy sauce. 

To convey its brand identity and origin, we developed an art direction featuring retroelements greatly inspired by Chinese culture to bring a sense of tradition and authenticity to customers.