HelloSpace is a multifunctional open studio dedicated to cultivating a community of entrepreneurs and creative professionals based in Metro Vancouver. 

Launched by PLAYHEADS, HelloSpace is an incubator, co-working place, event space, gallery, an independent “planet” orbiting the “real world” where creative minds can roam freely. 

Inspired by this philosophy, we developed the brand design featuring space elements such as astronauts, spaceships, and chose black and white, colour of the outer space as brand palette. 

The logo was derived from the idea of graffiti stencils which are often used in the creation and production of street art to convey a sense of freedom, and pay tribute to this unique art genre as we hope HelloSpace to serve as a place where people can think outside of the box, push boundaries, hold respect towards each other and seek collaborations.